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7 Oct

Passion & beauty, Nallah takes Africa

Holding a Diploma in International trade and Human Resources, Nallah Sangaré also has an extensive professional experience in makeup counseling: a career path that can seem unusual at first sight. Hell no! She landed the only makeup trainer position of the famous brand’s branch based in Lagos, Nigeria. A cut to fit opportunity!
Why have you decided to work for this brand?
Having held the position of Assistant Manager for several years in the brand’s largest store situated in Champs-Elysées, I felt it was time to take on new challenges within a firm that gave me the opportunity to do.
I seized the opportunity during my annual review session to share my new development plans with my training director. It was during the session he told me of the brand’s development which Africa a part was of. It was indeed my lucky day!.

An opportunity to seize: having the opportunity to give back on my native continent.

Exprees resume
Born in Dunkirk (FR), 32, naturalized Parisian
2000 Bachelor of Science
2005 International Trade Diploma, United Kingdom
2006 Beauty Counselor for Givenchy in Paris
2007-2008 Commercial Assistant for Darphin + 4 months of internship in Portugal          
2009-2011 Field Makeup Artist and then Assistant Store Manager for Mac Cosmetics   
2014 International Makeup Trainer for Mac Cosmetics Sub-Saharan Africa
What is your everyday role?
My role is very diverse and requires competences in various fields including marketing, artistic creativity, communications and human resources: a job description cut to fit! In essence, my role objective is to train makeup artists to reach world standards.
How do you live your experience on the professional and personal level?
I feel fulfilled because I am in a profession I am passionate about, a profession that allows me to be myself and to use all my acquired competences.
Daring to dream, patience and dedication allow you to realize wonderful things. It is important to fully appreciate what you have.
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Why did the brand Mac Cosmetics decide to set up shop in Sub-Saharan Africa?
To my thinking, due to an increasing demand from tourists with flagrant potential coming from this geographic area; thus, the need to establish the brand in sub-Saharan Africa became necessary.
I think the brand decided to set up shop in the strategic countries of the Sub-Saharan area such as Nigeria, Kenya or Ivory Coast, for example. And also a way to control counterfeiting and illegal sales that are detrimental for the brand’s image.
How does the brand differentiate itself on the continent?
Thanks to its international renown and to its strong event communication strategy as for example covering the best events such as Fashion Weeks. We also work with local PR agencies.
What does the active African woman search nowadays in terms of beauty?
Dynamic, well-travelled and continuously on the lookout for improvements. The active African woman is searching products that correspond to its needs and to its environment, but she also wishes for the products to be available on both American and African continent.

An opportunity to seize: having the opportunity to give back on my native continent.

Can you give me an example of something that makes you say “I do not regret my decision”?
My involvement in passing on knowledge to other girls via the association Kinabuti  that helps young girls to fulfill their dreams.
What is your next holiday destination?
On the occasion of my next business travel. I travel regularly for work and take this opportunity to discover Mother Earth.
How would you define Africa currently?
Future, value, love and history.
Your favorite hotel?
I have two of them: Tribe Hotel in Nairobi and the Sofitel Abidjan Ivoire Hotel in Côte d’ivoire.
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Lobby at Sofitel Abidjan Hotel Ivoire (photo Sofitel Abidjan Hotel Ivoire)


Executive room at Sofitel Abidjan Hotel Ivoire (photo Sofitel Abidjan Hotel Ivoire)

Nallah Online:
Twitter : @Nallah_B /Facebook : Nallah B. Beauty Artist